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Revenue Diaries is a newsletter and podcast where unfiltered conversations and thoughts from revenue leaders meet my unhinged thoughts on marketing, head trash, parenting, and life.

I’m thrilled to join the Board at Jamboree, a company that’s rethinking how youth organizations raise money. Jamboree’s fundraising platform takes the old, time-consuming process (paper forms, cash envelopes, and perishable goods). It replaces it with a modern, streamlined experience that helps groups earn more with less hassle.

Fundraising should feel simple, transparent, and rewarding. Jamboree gives schools, teams, and clubs the tools they need to hit their goals faster, all while… 展开

I’m thrilled to join the Board at Jamboree, a company that’s rethinking how youth organizations raise money. Jamboree’s fundraising platform takes the old, time-consuming process (paper forms, cash envelopes, and perishable goods). It replaces it with a modern, streamlined experience that helps groups earn more with less hassle.

Fundraising should feel simple, transparent, and rewarding. Jamboree gives schools, teams, and clubs the tools they need to hit their goals faster, all while staying focused on what matters most: building strong communities and supporting kids.

I’m excited to help drive this mission forward and support the team as we continue to innovate and grow. 收起

Excited to join as an advisor to Paramark. Marketing measurement and forecasting for fast-growing businesses - Get unprecedented visibility over your marketing ROI using statistics and machine learning. More accurate, more complete, and simpler than touch-based attribution.

It's what we need. :)

Climb for the Cure is a timed MTB/Gravel Race to the top of Mt. Spokane. The purpose of the race is to raise money and awareness about the life-changing work being conducted at Dana-Farber Cancer Institute.

Brand and marketing advisor.

Postal.io is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets in the sales process. The system can easily integrate with existing CRM systems, Sales and Marketing Automation Platforms, or can be used independently.

Postal.io is a venture-backed startup, led by a nationally recognized founding team with multiple… 展开

Brand and marketing advisor.

Postal.io is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets in the sales process. The system can easily integrate with existing CRM systems, Sales and Marketing Automation Platforms, or can be used independently.

Postal.io is a venture-backed startup, led by a nationally recognized founding team with multiple successful $mm exits. We are based in beautiful San Luis Obispo within walking/biking distance to restaurants, SLO airport, wineries, and athletic clubs. People are our #1 priority and we're focused on taking care of our employees, customers, and partners 收起

I’m lucky to serve a fantastic marketing team and customer base at Jellyfish. We've built something special—not just in terms of results, but in the strength of the team and the impact we made.

Building & Scaling a High-Impact Marketing Team

- Rebuilt the marketing team from the ground up, structuring around revenue marketing, product marketing, creative, content, and enablement.

- Transformed marketing-sales alignment, introducing pipeline modeling, forecasting… 展开

I’m lucky to serve a fantastic marketing team and customer base at Jellyfish. We've built something special—not just in terms of results, but in the strength of the team and the impact we made.

Building & Scaling a High-Impact Marketing Team

- Rebuilt the marketing team from the ground up, structuring around revenue marketing, product marketing, creative, content, and enablement.

- Transformed marketing-sales alignment, introducing pipeline modeling, forecasting, goal-oriented meetings, and conversion-focused enablement.

Driving Revenue Growth & GTM Efficiency

- Doubled marketing-sourced bookings while increasing inbound pipeline contribution to 35%.

- Supported the creation of over nine figures in pipeline, doubling overall revenue—all on a flat marketing budget.

- Shifted to an account-based strategy that drove 60% of pipeline from named accounts and higher ASP deals (+35%).

Establishing Market Leadership & Competitive Positioning

- Developed and operationalized a competitive intelligence framework, enabling structured reporting on key rivals.

- Leveraged insights to refine differentiation strategy, execute targeted campaigns, and create new opportunities in competitive accounts.

- Established Jellyfish as a category leader, winning 10 consecutive G2 Grid Reports, securing 100+ new customer reviews, and launching thought leadership reports like the State of Engineering Management Report and the GenAI Adoption Guide.

Community, Brand, & Event Leadership

- Built and launched Jellyfish Community (Bloom)—engaging 64% of customers and driving stronger customer advocacy.

- Led GLOW Conference, growing attendance to 750+ registrants, using it as a platform to position
Jellyfish as the go-to platform for engineering teams.

Overhauled brand identity, giving Jellyfish a fresh, engaging look.

- Revamped website and messaging, driving a 54% increase in traffic and creating a more efficient buyer journey. 收起

This is my first board seat for a company that sells directly to sales and customer service teams. More below:

Timetoreply is a solution that tracks email response times and email analytics. Businesses that respond fastest to potential customer inquiries get the business. Businesses that respond fastest to existing customer queries and interactions keep the business.

Timetoreply ensures that our customers know precisely how their teams respond to clients at all times with… 展开

This is my first board seat for a company that sells directly to sales and customer service teams. More below:

Timetoreply is a solution that tracks email response times and email analytics. Businesses that respond fastest to potential customer inquiries get the business. Businesses that respond fastest to existing customer queries and interactions keep the business.

Timetoreply ensures that our customers know precisely how their teams respond to clients at all times with granular data-driven metrics. Our global customers use Timetoreply across their sales, account management, customer care, key accounts, client services, and SLA teams. 收起

Helping my friends build an amazing software company.

Organic search is the single most important channel for growing your business, but the tech and tactics in the space are over two decades old. They are redefining the space to drive real results.

Writing about the intersection of science, brand and demand generation. Sharing my strong opinion that marketer should always have a seat at the table.

I was very lucky to be asked to move into the executive team at Seismic after the acquisition of Lessonly. I serve the Corporate Marketing team whose focus spans brand, creative, web, inbound demand, campaigns, events. I’m even luckier to support our marketing teams in APAC and EMEA (UK,GER,FR).

The Revenue Collective is a private community of the best sales and marketing leaders. Our Membership comes from the best and fastest growing companies in the world. Membership is invitation-only and reserved for senior commercial executives with a demonstrated track record.

Continued working at Salesforce after their acquisition of ExactTarget.

50% of my time was spent managing the global content marketing and video teams for the Salesforce Marketing Cloud. The other 50% was spent at conferences presenting on technology trends and consumer behavior.

The content team was responsible for the production of lead generation content which includes benchmark reports, marketing research and thought-leadership for seven countries.

- Our content… 展开

Continued working at Salesforce after their acquisition of ExactTarget.

50% of my time was spent managing the global content marketing and video teams for the Salesforce Marketing Cloud. The other 50% was spent at conferences presenting on technology trends and consumer behavior.

The content team was responsible for the production of lead generation content which includes benchmark reports, marketing research and thought-leadership for seven countries.

- Our content generated millions of dollars of pipeline for the sales team
- Managed blogs in seven countries contributing to search and lead generation for global offices
- 40% Q/Q traffic growth for our global blog networks (2014)
- 20% Q/Q growth in lead generation (2014)
- 30% Q/Q growth in sales pipe generation (2014)

Thought-Leadership

- Presented at 42 events in 2013 (including London, Hamburg, Munich, Stockholm, and Toronto)
- Presented at 45 events in 2014 (including Paris, Copenhagen, Melbourne, Sydney and Tokyo)
- All decks can be found at www.slideshare.com/kylelacy 收起

IPO and $2.6B acquisition by Salesforce

With the help of Jeff Rohrs and Joel Book, we built the content marketing team from scratch at ExactTarget. This team eventually grew to 12 people which produced millions of dollars in marketing qualified opportunities in with top of the funnel content and blogs in 5 countries before we were acquired by Salesforce.

We were tasked with producing content (ebooks, white papers, blog posts, video) that was inspirational to the ExactTarget… 展开

IPO and $2.6B acquisition by Salesforce

With the help of Jeff Rohrs and Joel Book, we built the content marketing team from scratch at ExactTarget. This team eventually grew to 12 people which produced millions of dollars in marketing qualified opportunities in with top of the funnel content and blogs in 5 countries before we were acquired by Salesforce.

We were tasked with producing content (ebooks, white papers, blog posts, video) that was inspirational to the ExactTarget prospect and customer community.

I spent most of my time on the road as a marketing evangelist for ExactTarget at conferences, employee events and other speaking engagements. I presented 32 times in 2012 after joining the team in January 2012. 收起

I wrote a book for Wiley.
We thought Social CRM was going to be a thing.
It wasn't.

I wrote a book for Pearson.
It's about personal branding.
How to use social media to invent or re-invent yourself.

Brandwag was rebranded to MindFrame in 2010. Small agency started to assist nonprofits with digital marketing, social media, database marketing, call center solutions, and donor support,

I wrote a book for Wiley.
It's about a website called Twitter.

I started Brandwag with a friend of mine to focus on small graphic design projects which eventually led to consulting work in digital marketing and social media. Brandswag went on to help over 300 companies with their digital marketing, branding and social media strategy before transitioning to MindFrame in late 2010.

Worked with small business to design logos, brochures, and other print deliverables.