课程: OMCA? Certification for Digital Marketers Test Prep
今天就开通帐号，24,700 门业界名师课程任您挑！
Engaging mobile users
- Mobile is most powerful when it provides intuitive and usable engagements that makes our lives easier. A friend recently invited me to a basketball game. In the past, he would've given me a paper ticket which I'd have to remember on game day. This time, I got a text message with a link for me to download the ticket app, create an account, and opt in for messages. Of course, my ticket was a QR code. A QR code is a machine readable barcode that contains encoded information. In this case, it contained my name, the game, the date and seat assignment, which would be added to a database confirming my attendance and time of check-in. During the game, I received app notifications about scores, updates, and food discounts. Then I got an offer to purchase tickets to upcoming games. You see, with paper tickets no one knows who used the ticket. Companies know who buys but not who resells. With digital tickets they can track who buys…
下载课程离线学习
下载课程到移动设备，轻松离线学习。在领英学习 iOS 或安卓版 APP 下载课程