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Writing compelling paid search ads

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课程: OMCA? Certification for Digital Marketers Test Prep

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Writing compelling paid search ads

“ 百度 基督教从先验预设的神出发，虽然开启了自由意志维度，也超越了古希腊罗马哲学解读自由问题时的知识论传统，但它把现实世界理解为神创的世界，人类凭借自由意志事件才展开尘世生活，现实中人的不自由是由于信仰的不彻底而违背了与神所立之约的结果，而要真正实现人的自由，则必须诉诸信仰，每个人交往之前必须以与神所立之约来约束自己，但人毕竟不是全知全能全善的神，人的自由的最终实现又只能期待神的拯救，由此呈现出诉诸从“人—神”关系到“人—人”关系再到“人—神”关系来实现自由的基本思路；康德哲学在对基督教自由观和幸福论的批评中出场，奠定了先验理性主义的自由观范式，完全通过凸显理性的能力来考察自由实现问题，奏响了一阙理性的凯歌，认为理性不但先验地具有为“自然立法”从而形成普遍必然知识的能力，而且还具有先验地为“道德立法”而达到至善——自由的能力，但自由的最终实现也必须通过时间的无限绵延以及上帝的公正裁决才能实现，进而它对自由问题的考量，实际上诉诸从“人—人”关系到“人—神”关系的基本理路。

- [Narrator] The purpose of paid search is to get the click. Your ad is the bait, or the promise. It gets the attention of the person searching for that answer or information. There isn't enough space in the ad to provide a full sales presentation so it has to be fast, efficient, and compelling to move the user to the next stage of the process, the landing page. On the landing page is where the sale or conversion, is presented. Or where the promise you made in the ad is delivered. There are two methods of creating ads. The first is the automated option. DSAs, dynamic search ads. Provide your website or a choice of pages, and Google will take your content and create ads dynamically, or on the fly for related searches. The second is the manual option. Write and develop the ads yourself. You'll see a page that asks you to create multiple ad titles, multiple ad descriptions and assets. Different combinations will be used…

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